What’s the secret to a stress-free business? The secret is to make everything as efficient as possible, while being as effective as possible at your business tasks and goals. You want to streamline, automate, and delegate your tasks so that you can focus on growing your business.
Ever feel like you have so much to do, and never enough time to do it all? Content creation, marketing, product development, promotion, customer follow-up, sales.. the list goes on and on. Running a business has lots of moving pieces to it. And it’s easy to lose track and stress out over what’s falling through the cracks.
Who doesn’t love automation?
Shopping carts and membership sites automate your sales and content delivery. Email autoresponders automate relationship building. And calendar apps automate your schedule, putting an end to the frustrating back and forth of setting appointments.
Not only does automation save you time, but it helps ensure quality and consistency as well. Just imagine how confusing it would be to your customers if you didn’t have a shopping cart, but instead sent them an invoice for every purchase, and each invoice was a different cost. Or what if your 16-week group coaching course sometimes arrived by email, and sometimes in your Facebook group, and sometimes not at all?
Now these might seem like silly, over-the-top examples, but this is why automation tools exist—to keep everything running smoothly and as expected.
Can you automate everything?
No. But you can implement this same level of efficiency and consistency by creating systems and workflows.
What would happen if you were no longer able to work? Could you easily (and quickly) train someone else to take over? For too many small business owners, the answer to that question is a definitive NO.When all the instructions for completing a task reside only in one person’s head, you’ve set yourself up for catastrophe. Click To Tweet
Sure, in the event that you become ill or life interrupts, you would probably recover, but how long would that take?
Rather than risk struggling with logins and procedures, make it a point to document every task in your business, from how you manage your email to how a new product is launched. That way, you can begin to hire a team, such as a virtual assistant, to help you. And if you lose a team member, you can easily replace them without stress.
Seek Out More Efficient Systems
Just because grandma always kneaded her bread by hand doesn’t mean that’s still the best way to do things today. Now that new stand mixer takes all the work out of bread making, while still keeping the flavor in.
Where can you make your business more efficient, while still keeping the personality and brand your clients love and trust?
- A hosted help desk solution with “canned responses” to the most common questions. Click a button and answer in seconds instead of typing out a 3-paragraph response.
- Document templates ensure everything is formatted in a way that matches your brand, and will save you hours on every worksheet, resource guide, and even sales pages and blog posts.
- Duplicate your repeatable projects inside your project management system, change the dates and key details, and instead of spending 30 minutes assigning tasks to your calendar or your team, you’ll spend 30 seconds.
Upgrade your tools
It might also be time to upgrade your tools, if what you’re using is no longer as efficient as it could be. For example, if your autoresponder can’t move customers from one email funnel to another based on their behavior, you’re missing out on sales. Consider upgrading to Active Campaign, Ontraport or even Infusionsoft to make your sales process more automated.
And it might also be time to upgrade your team from a team of one (you!) to a team of two or three or more. Hiring a VA, project manager, social media manager or coach can make your business growth skyrocket, and your income soar.
Evaluate your business
Take a look at your business and the tasks you and your team perform every day. Where can you be more efficient? What tools would help you maximize your time? Making changes in these areas will add hours to your day, and greatly reduce your overwhelm and stress levels as well.
The secret to a stress-free business is to have the systems in place that make it stress-free. Whether that’s simply documenting your processes, using templates and guides, or upgrading your tools, or hiring on a team, getting more efficient and systematic will help.
What area of your business needs tweaking to make it more efficient?