Branding Basics for Beginners Workbook


Branding Basics for Beginners

Use this simple workbook to take the complication out of branding. Follow the step-by-step process to create your brand. Bonus: develop your ideal client and marketing plan along the way!


 Branding isn’t complicated.

Or at least it shouldn’t be.  This workbook walks you through a step-by-step process to create your visual brand, your voice and your message. At the same time, you do the thinking work about how you want to market your business — and to who. Make branding simple.

There are three sections to this workbook.

First, fill out a 4 part questionnaire. It’s designed for you to start brainstorming who you’re talking to, where they are, what they want, and what you want to tell them.  These bits of information shape how your brand should look and sound like. You want it to be attractive to your ideal client.


You develop your ideal client avatar. Multitasking at its finest! That helps your future marketing efforts. Your branding work won’t go to waste, because you’ll know exactly where to go to find your customers.

Use your imagination

Second, get creative with what inspires you! Use the prompts to doodle, write, scribble, cut-and-paste, etc all the visual elements that speak to you.  Maybe you love that font? Put a sample here.  Break out the pencil crayons and play with color combinations.

Go back to grade school with this. Create a collage with images and icons cut out from advertising. Which seems to say things similar to what you want to say?

And don’t forget about your brand’s messaging. Find your “bumper sticker” tagline. Experiment with phrases. How many different ways can you say what you do?

Write it down

Third, create your brand rule book AKA Style Guide. Make the decisions about what your visual brand will be like, and what your brand’s voice will sound like. Write it down here for future reference!

Branding Made Simple

It’s not a very big workbook, but it’s ingenious. With these easy tools, developing your brand is simple. Get your copy today.



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