Facebook is the world’s top social media platform. With over a billion daily active users, it seems everyone is on Facebook. And so your business or your blog needs to be there too, with it’s very own Facebook page. So here’s how to set up a Facebook page in 10 simple steps.
What is Facebook?
Facebook is a free membership site that lets you share your thoughts, opinions and events, your pictures and videos, and your entire life if you choose — with friends, family and the world. It’s a space where anyone can be a star, overnight. Here are some stats for your to consider:
- Facebook accounts for 1/6 of all the time spent online. This means that for every 6 minutes someone is online, they’ve been on Facebook at least once.
- People spend more than 20 minutes on Facebook, daily!!
- 64% of Americans use Facebook, more than any other social media site.
- Everyone on Facebook is connected by less than 4 degrees of separation. Think what that means for sharing your content!
Given Facebook’s popularity and reach, it’s in your best interests to have a Facebook page for your business or blog. Here’s how to set up a Facebook page, in just a few minutes.
Step One: Create the page
First, log in to Facebook, on your personal profile. When your timeline, newsfeed or profile loads, in the top right hand corner, you’ll see a little triangle. Click on that triangle to drop down the menu. Click on “Create Page” (red circle) to start the process.
Step Two: Choose your page name and category.
The very first screen that will come up will ask you to name your page. Think carefully about what you will name your page, because it’s very hard to change. Use the name of your blog or business if possible.
You’ll also need to pick the category your page falls into. Is it representing a company? A brand? Yourself as a public figure? A non-profit? Choose the category that best fits the purpose of your page. The category you pick affects both the look of your page and the tools you’ll have available to you.
Some of the categories will require you to name your location.
Step Three: Create Page @username
To create your @username, click on the link underneath the profile photo spot, where it says “Create Page @username”. (red circle)
The @username is the URL for your Facebook page. What you pick for the username is what will go in the web address [www.facebook.com/username]. Again, choose carefully, as it is difficult to change. You may want to simply make it as close to your page name or business name as possible.
Mine is Facebook.com/XeraSupport.
The @username is also what you will use to tag your page in other posts. You can tag your page in posts on your personal timeline, or in your posts in groups.
Step Four: Upload a profile and cover photo
Now you can start adding images. To upload an image, click on the “camera” icon in the corner of the space for the image. That will bring up the screen to either drag-and-drop your image in, or to select the image from your files.
Facebook page profile photos are 180 px square. Best practice is to upload a picture twice that size, for a better quality photo. Facebook will adapt your picture to fit, as long as it’s square.
For the cover photo, the dimensions are 828 x 465 px. But it’s better to upload an image that is 1200×675, for better quality on both desktop and mobile. You can also use a video for your cover photo. The video should be at least the minimum image size, and approximately 20-90 seconds in length.
For branding purposes, use your brand fonts, colors and tagline in your Facebook cover photo. Your profile photo should be your face, as the owner, rather than a logo.
Step Five: Add a description
The description for your page is a short intro to why your page exists and who it’s for. You only get about 150 characters for this. That’s only 1 or 2 sentences! So be direct. Don’t be cute. Just state plainly what your page is about.
Step Six: Add a call-to-action
The call-to-action tells people what to do on your page. Do you want them to send you a message? To go to your website? To sign up for your email list? The call-to-action is what you need to direct your readers to their next step.
Facebook allows you to use a button for a call-to-action on your page. The button, usually to the right and below your cover photo, can be customized.
To edit the button, hover your mouse pointer on it. This will bring up a floating menu box. Choose “edit” and then select what you want the button to do. You can pick whether you want it to let your reader contact you, learn more, or book something with you. Maybe you want them to be able to directly purchase something, or even just download something.
Each option offers several sub-options. Under “Contact” you can decide if you want them to be able to send you a Facebook message, call you from Facebook, or sign up for your email list. Under “Learn More”, you could have them watch a video, or go to your website. You decide exactly what you want your fans to do on your page.
Step Seven: Edit settings
Now you need to edit the settings for your page. You’ll find the option to edit the savings in the menu bar that is at the top of your page, above the profile and cover images. From left to right, this menu reads: Page, Inbox, Notifications, Insights, Publishing Tools, Settings and Help. The options “Settings” and “Help” are on the right hand side of the page.
When you click on Settings, you’ll be taken to a new screen, with many options. You need to customize your General Settings first, which is the default screen.
The first two settings have to do with your page’s visibility and authenticity. You can hide your page while you’re editing it, if you like. “Published” means it’s visible to everyone. Unpublished means it’s only visible to those who have a “role” on the page — owners, admins and moderators.
Verifying your page means letting Facebook call you to find out that you are indeed the owner of the page. After verification, your page name will have a little green checkmark next to it’s name. This adds to the authenticity of your page.
You can choose whether or not your visitors can post to your page. And you can also choose whether or not if they post, you get to approve those posts first, before they are seen.
You can choose who sees your posts first, or at all, by using the “Audience Optimization” setting. You can also allow or block private messages to your page.
There are tagging settings too. You can let other people, not related to the page, tag in the photos on your pages. And you can decide who gets to tag your page elsewhere on Facebook.
You can restrict which countries and ages can see your page. Also, you can restrict what words can be on your page. Use the Page Moderation tool for a custom list, and the Profanity filter to block crude and vulgar language.
Facebook also lets you post in multiple languages, or translate your posts automatically. And you can control your content in other ways. Comments made on your page are defaulted to be shown in chronological time, but you can change it to the ones that get the most engagement. You can also prevent or allow others to download videos and images from your page.
Then the last settings control your page itself. You can download the content to your computer, you can merge the page with another one, and you can delete the page entirely. The recommended actions setting lets Facebook give you helpful suggestions on your page, so you can best manage it, for the most likes and engagements.
Step Eight: Edit preferred page audience
One of the most important settings to edit is the Preferred Page Audience setting. This helps Facebook get your page in front of your ideal audience. That means your page, your page posts and your advertising will be shown to more of the right people, increasing your changes of likes, follows, comments and sales.
First, select the “Preferred Page Audience” setting, on the left hand side of the page. That brings up the menu that lets you make changes. You can choose the location, age groups, and gender of your target market. And then you can add interests to narrow it down even further. The more specific you get, the more likely your target audience will see your posts and engage with them.
Step Nine: Invite your Friends
Now you need to start gaining an audience. Click on the “Page” option in the top left-hand corner to go back to the main page. On the right-hand side, Facebook will list your friends and give you an “Invite” button. This lets you pick the friends that best match your target audience, or are the most supportive of your blog or business, and invite them to like your page.
Inviting your friends increases your page reach. Remember that stat about being separated by less than 4 degrees? Every friend that likes your page will share your page to connections that aren’t connected to you personally.
Step Ten: Post!
The last step is to start posting! Your first post will probably be an introduction of sorts. Invite your page audience to engage with you. Tell them about why this page is great for them, and share a bit about yourself. Your posts will help your audience to know, like and trust you. And that translates into increased sales.
There you have it: ten easy steps to set up your Facebook page in minutes. Now you have a connection on one of the busiest and biggest platforms in the world. Get out there and connect!