If you want to run a business, you need to learn how to create products that sell. And that means creating products that your audience actually wants. After all, why waste time creating a product that your audience won’t buy? If you do that, you’re just doing busywork, and you’re not actually running a business. If you want to run a business, you need to learn how to create products that your audience wants.
Give them what they want
If you want continual cash flow and a never ending list of clients, you need to give them what they want. This doesn’t have to be complicated. You don’t need fancy titles, buzzword-filled sales pages or high end graphics — you just need a quality product that fills the immediate need of your audience.
So here are some quick tips on how to make sure you’re giving your audience what they want, so that you can make a difference and a profit.
Know Your Audience
Get to know your audience as much as you can. You can research your audience by looking at the demographics and behavioral information you can gather on your site through analytics. You can also watch them on social media, study them through your competition, and more. The important thing is you need to know them enough so that you can quickly write a thorough description of your target audience based on their buying journey.
Solve Their Problems
Once you know them well enough, you should have a list of problems that need to be solved that fits right in with your expertise and niche. You can’t be everything to them, so make yourself focus on how you can help them within your knowledge. Don’t get too broad in your offers because that will confuse them. You don’t create products that sell by confusing your audience.
Make It Actionable
Every product you create – regardless of format – needs to focus around showing the audience the actions they need to take in order to solve the problem that the product purports to solve.
Choose the Best Formats for Your Audience
You will likely get to create any one product idea into more than one format. This is called repurposing. However, some formats might not work for your particular audience. For this reason, ensure that you really know them by knowing the types of products they prefer to buy. Not sure? Poll them.
Create a Product Template for Each Format
Regardless of the format, you’ll get products made faster if you create some form of template for each type of product you’ll create. That way, you know what constitutes a finished product. In general, you’ll want to create an outline of the essential elements that will make up each type of product. For example, a course might include checklists, cheat sheets, workbooks, and video courses. You may even include a transcript of each video element. It’s up to you but create the template so that you know what means done.
Test and Validate Your Product Idea
Before you’ve finished the product, you’ll want to test the audience to find out if they really want it. You can do this by creating a sales page for the pre-launch of the product that accepts discounted pre-launch sales. You can do this by getting the audience involved in product creation by asking them questions as you brainstorm an idea.
Include some pictures, maybe a small example, and then see how they respond. The amount of response will indicate the audience’s interest. If you get a lot of discussion going and a lot of reactions, then you’ll know if you’re on the right track or not.
If you don’t have a large audience yet on your website, social platforms, or email list, you can still do this by paying to poll the audience by using their demographics through Facebook Ads or via Google Ads and software like SurveyMonkey.com.
No matter what type of content you share with your audience and customers it’s imperative that you also test everything and keep your ears open and your eyes peeled for issues, confusion, and problems. You don’t want your audience to feel as if you’re talking down to them, but you also don’t want them to feel as if you’re talking over their head.
How do you listen to your audience?
Provide a Help Desk
This may not be something you need immediately but it doesn’t cost much to add a simple help desk to your website for questions. Cloud-based software like freshdesk.com is inexpensive and simple to use.
Provide Live Chat Support
Another way to provide support is via some form of live chat capability. Livehelpnow.net is a great solution for a live chat. It’s not expensive and it can be installed easily. This is a great way to provide fast support when you want to be live during the most visits to your site.
Answer Emails Quickly
Open up all email marketing messages to replies. Stop using any type of no-reply email addresses. Not only that, ask your subscribers and customers to reply, to ask questions, and to communicate with you about problems, successes, and any questions they have. If you don’t ask they may not realize they can hit reply and ask you something.
Provide Forms for Feedback
Another way to ensure that you get feedback is to use a form and ask for feedback. You can add them right to the end of your blog posts and articles. Forms like Ultimate Form Builder and others can help you automate this process. Be sure to ask them to fill out the form.
Ask for Comments on Discussions
When you open up comments to for any type of discussion whether on a forum, a blog post, in a Facebook Group always ask for comments when you start any type of discussion. An easy question at the end of anything you post is “Do you agree, or disagree, why?” That way you are giving them permission to disagree as well as agree then they can expand on that with why.
Send a Poll to Your Users
You can send polls via email and via social media. You can use something like surveymonkey.com or you can use native polling solutions such as what comes with Facebook. Keep your polls simple and to the point with few questions to get more participation.
Look at Blog Post Comments
Don’t forget that when you post a blog, promote the blog, and start getting readers on the blog you’ll likely get comments. Of course, you’ll be more likely to get comments if you ask for them. Always end your blog post with a question that can be answered in the comments, or a call to action to make a purchase, or download a freebie.
When you get negative feedback, try not to take it personally. Instead look for the points that you can fix and change to make your content and products better for your audience.
After all, you are there for your audience, not the other way around. Your job is to provide for the information in a way that they can digest, understand, and use. The only way to ensure you’re doing that is to ask for feedback, listen to the feedback, and use the feedback to improve everything.
Always look to help
When you continually try to help your audience with their problems, providing easy-to-use solutions, you’ll always have customers. And this can be so simple. Listen to your audience about what their problem is, and help them with that. Then listen again to make sure you’ve got it right. Keep doing that, and you’ll make sure you’re giving your audience what they want. And then you’ll create products that sell, every time.
Create your plan today!
Start your business right. Use this handy little checklist to write out your business plan. It's easier than you think!