Blogging is a growing industry. It seems that everyone and their dog has a blog, lately. Statistics show that there are 31 million bloggers in the US alone, and over the next few years, that’s expected to grow to 150 million. And many of these bloggers are blogging for money. So how do bloggers make money?
Bloggers make money in three ways.
Advertising. Affiliate Marketing. And Product Creation.
All of these methods require you to have “traffic” — people visiting your site. Amazon affiliate programs, for example, requires at least 500 visitors per month. The more people that see your content, the more money you’ll make!
You can’t make money without selling something to someone, and you have to have someone to sell to in order to make money.
Let’s look at the main methods of how bloggers make money.
The most common way to use your blog to make money is through hosting ads. Hosting ads won’t generate a ton of income without traffic — and you don’t always have control over what gets displayed.
Advertising networks are the easiest way to get into this method. They take care of sourcing the ads, placing them on your site, and tracking the impressions or clicks. You simply sign up, put a little bit of code on your site, and generate the traffic. And get paid.
Or you can source your own advertisers and set your own rates for certain spots on your site. You could sell a banner ad space on a certain blog post, or a sidebar ad that gets seen no matter what page the reader lands on.
Advertisers generally pay for two things: impressions and click-throughs. Impressions are how many times the ad is seen on your site. Click-throughs are how many times the ad was clicked on and the reader visited the advertiser’s site. Usually the pay-per-impression (PPI) rate is lower than the pay-per-click (PPC) rate.
Affiliate marketing is the term used for selling products on commission, online. This type of marketing is usually used for digital products, but sometimes for services as well. How does it work?
A seller has a product and you recommend it to your followers or email list. You send a special, unique link to your followers in your recommendation, where they can buy that product. When someone uses that link to buy that product, you’ll get a percentage of the sale. That percentage can vary from as low as 3% to as high as 80%.
The key to affiliate marketing is that unique link. The link places a tracking “cookie” in the browser of the person who clicks on it. Cookies are tiny files placed in temporary cache files in your browser to make your browsing experience faster. And they provide data to website owners, who can then make their sites and content better.
With affiliate marketing, that tracking cookie tells the seller that this buyer came from your recommendation. So they know who to pay.
Ethical bloggers will tell their readers when a link is an affiliate link, and they will have a statement of disclosure about affiliate links on their site.
This is the one method that help bloggers make money that doesn’t always require a lot of traffic. And that’s because if you have a high-end product or service that you charge a lot of money for, you may only need one buyer to make a decent income.
What kinds of products can you sell?
There are so many kinds of products you can offer through your blog. From digital products, such as printable worksheets, planners, ebooks, or art, to physical products, like handcrafts, wellness products or branded products, you can sell anything! Or you can sell services, such as social media management, copywriting, or coaching.
If you can make it, hold it, find it or buy it, you can sell it.
Do bloggers make money quickly?
Blogging as a way to make income … well don’t expect it to be fast. The easiest way to be successful is to find your unique take — really get specific — and be consistent with posting (at least 1x a week).
However, if you have a huge circle you can share with, a really interesting/intriguing unique niche with passionate people who like that niche, (or you’re really really good at SEO lol), it isn’t hard.
It can also depend on what you mean by “making money”. Many bloggers will make a few dollars, even a few hundred dollars their first month of blogging. But will you be rich overnight from blogging? Doubtful.
Do bloggers make a lot of money?
That is a subjective question. The answer is that yes, a blogger can make a lot of money, but do all bloggers make a lot of money? No.
When you consider the costs of setting up and maintaining a quality blog, the time spent on researching, writing and editing quality content, the amount of work to create graphics, add keywords and promote your blog posts, how much money do you need to earn to make a profit?
Most of the bloggers that make a lot of money from their blog also spend a lot of money in maintaining it. Because if you want to make money from a blog, you have to treat it like a business.
Or just do it for fun without expectation of anything.