Congratulations. You have a blog. Your shiny new WordPress site is all set up. You’ve decided on a name, and you know what you want to write about. But how do you get your article up on your site? Here are four simple steps (with screenshots) to help you create your blog post.
Step One: Write the blog.
You can write the blog on paper, in a word processor, or you can write the blog in the space provided on your site. Writing on paper may be where you’re most comfortable writing. You’ll have to type it into your blog from your paper copy, eventually.
If you choose to write in a word processor (such as Microsoft Word), you can copy and paste into the blog posting template. Be aware that your formatting may change when you paste it in.
If you write directly in your blog template, you can format it exactly the way you want there. You do not need to know html code to add in things like font sizes, bolding or italics, or bullet points. Using the “visual” version (rather than the “text” one), you’ll get access to the menu bar. It looks similar to one you would get in Word.
Write out your blog the way you would write any article. This is your first draft, so don’t censor yourself. Just write it out.
Start with putting your title in the title bar. This is your blog post headline, or hook. Make it descriptive and catchy.
Then in the body section, write out your post. Use headings to allow your reader to quickly scan your content (and it helps your SEO – search engine optimization.) To create a heading, click the drop down menu marked “paragraph”.
Keep your sentences short and sweet. Use active verbs (such as look, jump, draw, etc) rather than passive verbs (is, are, being, etc) to generate more excitement in your writing. You want short paragraphs, with no more than 150 words in each paragraph.
Step Two: Proofread/edit.
Once you’ve written out your first draft, it’s time to read it over and make changes. You’ll be making two kinds of changes: proofreading, and editing for readability and SEO.
To proofread your blog post, check for:
- Run on sentences
- Incomplete sentences
- Word usage
Poor spelling and grammar are instant turnoffs for your readers. If you are using your blog posts as part of a larger content marketing strategy, you’ll want your spelling and grammar to be perfect. With tools like spellcheck and Grammarly, there’s no excuse to have any mistakes. Typos happen, but proofreading can help ensure there are as few as possible.
To edit your blog post, check for:
- Varied word usage (use fantastic vs great, etc)
- Varied sentence length (5 words, then 20 words, etc)
- Break up long sections into short paragraphs
- Use headings every 2-3 paragraphs, or 200-300 words
Use a tool like HemmingwayApp to improve your readability and interest.
Step Three: Add images
I recommend 2-3 images per post. There are several kinds of images you can add to your blog post. The first is just a photo — either personal or stock — that illustrates or relates to your blog post’s topic. The second is a non-photographic image that emphasizes or calls attention to that section of your post. These include things like icons and arrows, short phrases or sentences on backgrounds, or pinnable lists and charts. The third are combination graphics (that have photos and text) that highlight a point or add clarifying info to it.
To add an image, put your cursor where you want your image to go. Then click on “Add Media” and upload your image to the media library. Select the image, and click insert. Then once the image is inserted, click on it once. Pick if you want your image aligned with your text (to the right, left or central). You can also edit the image, to add alternative text (for audio readers), or clickable links.
Step Four: Technical aspects.
To publish a blog:
- Log in to the website dashboard.
- Click on “All posts”
- Click on “Add new post”
- Write/paste blog post into blank white space. Don’t forget your title.
- Upload pictures to media file.
- Add pictures using “add media” button. Make sure pictures are centered or aligned with text.
- Preview in different screens to make sure text and pictures are spaced correctly.
- Click the edit button next to “Publish Immediately” to schedule the post. Choose your date and time for publishing.
- Click schedule.
- You’re done!